WOOLRICH, Pa.–Woolrich has unveiled a new marketing campaign encompassing a new consumer Web site, a direct-mail program and social-media components.
The site, woolrichhome.com, went live on Nov. 20 and is used exclusively in all of the brand’s advertising and public-relations initiatives for its home furnishings, according to a Woolrich statement.
The direct-mail part of the campaign stems from the site, on which consumers can join the Woolrich mailing list for a booklet and other literature highlighting products from Woolrich’s home-furnishings brand licensees. Woolrich has also begun to use the Facebook and Twitter social-networking sites to reach out to, and interact with, consumers, media and retailers.
The company has also produced a digital catalog to provide more support for its licensees, which it has made available to sales representatives, designers and retailers. The catalog has its own Web site, woolrichhome.com/catalog.