16834 Mon, 08/24/2009 - 12:14pm
NEW YORK–Toray Ultrasuede (America) has formed a partnership with Design Within Reach to offer Toray’s full line of upholstery colors through the retailer’s Web site, dwr.com, and DWR Studios.
The alliance expands the current product-branding relationship between DWR and Toray’s Ultrasuede patented brand, which had previously existed through the retailer’s furniture partners. Included in the new partnership are Toray’s full line of 96 upholstery colors, featuring the company’s new TUA EcoDesign, 100 percent ultra-microfiber Ultrasuede Ambiance, a trademarked product that was introduced earlier this year.
The EcoDesign product is made from Toray’s own post-industrial stream of material, which is keeping with its corporate global strategy of reducing negative environmental impact on the planet. They may be seen at all 67 DWR studios, on the DWR Web site or on ultrasuede.com, where consumers can follow the link to DWR.