Loftex USA

Loftex has entered the world of social networking with a group of beach towels in which, as the company said in a statement, “the virtual becomes reality.” Tweetie Sweetie, pictured here, features a vividly colored depiction of a young lady relaxing on a tropical beach and thoroughly engaged in her smart phone. The collection includes a whopping 45 designs in all, and is designed to engage age groups from baby boomers to gens X and Y. It will be available for spring and summer 2012. loftexusa.com

Sunham Home Fashions

The Crocosurf beach towel, seen here, is typical of the beach lineup presented by Sunham’s Lacoste Home collection, its license with the iconic casual-apparel design house. Like other products in the line, Crocosurf features bright and bold colors and elegant patterns—and finds a prominent place for Lacoste’s signature crocodile. The Lacoste Home collection also includes bath towels, bath mats and bath robes, along with sheets, duvets, pillows and shams. Recently, Sunham added a new licensee, Hugo Boss, in beach, bath and bedding. sunham.com

Welspun/Christy

While its coloration actually combines a number of shades, Christy’s Blue Wave beach towel is set to make a splash this summer. It’s part of a collection of eight vibrant patterns in Christy’s grouping of ultraplush towels. Made of 100 percent cotton, the towels are looped on one side for absorbency, and are made of velour on the other side for comfortable sunbathing. The collection also includes Teal Spots, which is also vibrantly colored and made of the same construction—and whose colorway is mostly blue. welspunusa.com