VANCOUVER, British Columbia–Novo Textiles has formed an alliance with T3 Recovery Products to produce a licensed collection of home textiles under the Ironman brand.

Ironman is a series of triathlons operated by World Triathlon Corp. that occur throughout the world, and T3, a sleep-products design company, holds the worldwide rights to design and sublicense The Official Sleep Products of Ironman. Under the terms of this agreement, Novo will manufacture and distribute bed pillows, mattress protectors, mattress toppers, duvets and blankets under the brand.

The Novo line is being produced with technologies such as Celliant, a trademarked ingredient which, according to a joint statement by the two companies, “holds regenerative, healing properties that have been clinically proven to relieve pain, quicken muscle recovery, improve sleep quality and regulate body temperature.”

Novo launched three Ironman products at the recent Las Vegas Market: a talalay latex pillow, a microgel fiber pillow and a natural latex topper.