RIO DE JANEIRO, Brazil–Springs Global U.S. has debuted the revitalized Springmaid brand in the Brazilian market.
The company, which relaunched the rebranded Springmaid during the September New York Home Fashions Market, premiered the product line at the Rio Summer fashion event here from Nov. 5 to 8, an event that displayed summer fashions for 2009. Springmaid collections were seen at the Copacabana Fort and the Fasano Hotel. Springs Global also commissioned Audrey Schilt, an illustrator, artist and designer, to portray the Springmaid brand muse through the four seasons, and her illustrations were used for the brand at Rio Summer.
In a Springs statement, Mette Odom, marketing director for Springmaid, said, “Springmaid is a global brand, and Rio Summer was the ideal opportunity for us to take our new vision international.”