24726 Tue, 04/24/2012 - 11:42am
CHICAGO-Protect-A-Bed has unveiled an interactive selling tool for sales associates in furniture stores, called the Interactive Merchandising Unit.
The unit offers in-depth product information through videos that stream from the module, product samples, demonstrations of the products’ features and benefits, and information that shoppers can take with them. It’s part of the company’s approach to in-store marketing and innovative display concepts intended to help store associates showcase the products.
A company statement said the unit also reflects Protect-A-Bed’s commitment to providing consistent visual cues for customers and educating people on the importance of maintaining a healthy sleep environment.