NEW YORK–London Luxury has reached an agreement with Church & Dwight Co. to produce a licensed collection of bedding, bath and kitchen textiles under the Arm & Hammer brand.
A London Luxury statement said it would develop the collection for retailers in the specialty-home, midtier, mass and online channels. It will formally introduce the new line at next month’s New York Home Fashions Market, in its showroom at 295 Fifth Ave. here.
Noting that Arm & Hammer is identified with products that clean and deodorize, Marc Jason, chief executive officer of London Luxury, said the timing for the line “could not be better,” given consumers’ focus on hygiene and cleanliness in the home.