NEW YORK–Loftex USA has launched an upscale bath collection by intimate apparel designer Josie Natori. The new Natori Bath Collection, unveiled during this week’s New York Home Fashions market, promises to take “the residential bath to the next level” with a mix of comfort and luxury.
The collection includes both solid and patterned bath towels that are designed to mix and match, and beach towels in fiber reactive prints and jacquards.
Natori Solids come in 16 colors and feature a sleek turned over end hem featuring an embroidered Natori family crest. The Modern Geometry line is jacquard woven and includes a variety of patterns such as Natori Crest, Natori Dragon, Obi, Fretwork and Wave. The towels will retail for $30 each.
The beach assortment offers vivid prints, many of which reference Natori’s bedding line, and more humorous designs of geishas. The beach towels retail for $50 each.