NEW YORK–Ralph Lauren Home has debuted a new solid-color towel program called Greenwich.
The new line, which is slated to reach retail this coming September, will replace the existing Addison and Lawton towel programs, according to a Lauren Home statement. It is priced to retail at $13 for a bath towel, which places it in the middle tier of the Lauren Home towel programs. It will be available in a 24-color palette characterized by bright shades in a broad spectrum.
The program includes towels in bath, hand and wash sizes; a body sheet; and a tub mat. The towels are low-twist and are made with specially engineered yarn for air creation, according to the Lauren Home statement. This construction enables the towels to be highly absorbent with good stretch and recovery, light weight and soft feel, and also makes the towels virtually lint free, the statement added.