MENOMONEE FALLS, Wisc.–Kohl’s is rolling out Jumping Beans, an exclusive line of children’s soft home and apparel goods that marks the mid-market chain’s biggest kids’ program to date.
Jumping Beans home products will bow in May, while apparel is rolling out to stores now.
The line builds on Kohl’s growing mix of exclusive and private brands, such as the new Simply Vera home collection from bridal designer Vera Wang and the Food Network housewares program.
The retailer is marketing the line with in-store graphics, direct-mail advertising and is featuring Jumping Beans on Kohls.com.