MENOMONEE FALLS, Wis.–Kohl’s Corp. and Iconix Brand Group have reached a multiyear licensing agreement through which Kohl’s will be the exclusive U.S. retailer of merchandise under Iconix’s Mudd brand.
According to a joint statement from Kohl’s and Iconix, the products include bedroom textiles, apparel, accessories and jewelry. Regarding the bedding, Petrell Ozbay, spokeswoman for Kohl’s, said the agreement gives the retailer the option to explore specific products within the bedding category.
The agreement expands on Kohl’s current Mudd assortment in both its stores and on its Web site, kohls.com, which currently includes girls’ and juniors’ bottoms, footwear and jewelry. The statement also said Kohl’s will lead the product design, manufacturing production, distribution, sales and marketing of the collection, which is slated to debut in July.