PLANO, Texas – The first exclusive products bearing the Liz Claiborne label – in women’s and men’s apparel – begin turning up on J.C. Penney shelves this week, part of a massive roll-out of the brand that will spread to home next January.

Some 30 different product classifications are included in the program, which positions the brand towards the upper end of the Penney product assortment. The exclusive arrangement was announced nearly a year ago.