NEW YORK–Iconix Brand Group has signed three new license agreements for its Waverly brand in the bath, gift and kitchen product categories.
The brand-management company has reached an agreement with Best Brands Home for a line of Waverly-branded kitchen coordinates and table linens, which will include decorative aprons, oven mitts, tablecloths, placemats and other kitchen textiles. Famous Home Brands has gained the Waverly license for bath products, and will launch a collection that will include shower curtains and coordinating bath accessories. In gift, the new licensee is BOC Design Group, which will introduce a line of seasonal ribbons and bows this fall, and will eventually expand the offering to include gift bags, gift wrap and tissue.
The Waverly collections from both Best Brands and Famous Home will debut later this month.