NEW YORK–Iconix Brand Group said it has renewed its direct-to-retail license agreements for its Fieldcrest brand with Target, its Waverly Home Classics brand at Lowe’s and its Candie’s brand at Kohl’s.
Under the terms of the new Fieldcrest agreement, the brand will continue to be sold at Target through 2015. Lowe’s will hold onto the exclusive license for Waverly Home Classics paint for an undetermined period, while Kohl’s will keep the exclusive license for Candie’s apparel, accessories and lifestyle products at its U.S. stores and on kohls.com through 2016.
Fieldcrest bedding and bath products have been licensed exclusively to Target since 2005. Candie’s license with Kohl’s began in the same year, while Waverly Home Classics paints have been an exclusive at Lowe’s since 2003.