17240 Tue, 10/27/2009 - 12:12pm
BOCA RATON, Fla.–Hollander Home Fashions has named Jannice Cameron to the newly created position of vice president of marketing.
Cameron is responsible for directing and executing the company’s overall marketing strategy, and will oversee the art department and the overall packaging direction. She will also lead all initiatives involving advertising, public relations, promotional activities and special events; and will evaluate market reactions to advertising programs, merchandising policy and product packaging. She will report to Beth Mack, chief merchandising officer.
Cameron’s career in marketing management stretches back to 1990. Most recently, she served as director of marketing for ISACO International, whose brand portfolio includes PAPI, Perry Ellis and Ike Behar.