NEW YORK–CHF Industries will unveil its first collection under its recent agreement with Nicholas Graham, founder of the Joe Boxer apparel label.
Distinctively called Blah, Blah, Blah, the collection includes what a CHF statement termed “a collection of irreverent bed and bath products” targeted at college students. The collection takes as its inspiration designs from T-shirts and underwear sold under the Blah, Blah, Blah brand, which was introduced as an underwear and sleepwear label in 2007. It includes “dirty” bath rugs, colorful designs and highly graphic packaging.