NEW YORK-Randy Eller will be the recipient of the 2010 Gift for Life Industry Achievement Award on Aug. 15 at the 59th Annual Retailer Excellence Awards here.

Eller has served the industry for 35 years as a retailer, salesperson, president and chief executive officer and partner. Today, through his company Eller Enterprises, Eller continues to consult and advise Industry-leading vendors, sales agencies and marts while reaching thousands with his public speaking.

For more information, visit GiftForLife.org.