17710 Thu, 01/21/2010 - 12:33pm
NEW YORK–Diane von Furstenberg is homeward bound.
The legendary fashion designer has signed up with Springs Global to do a new line of home furnishings products, including, bedding, bath and tabletop that will debut in spring 2011. The trade will get its first look at the products this spring.
For von Furstenberg, it marks her first entry into a full-line, freestanding home collection, although she did a program in the 1970s with Sears. And for Springs, it is the first high-profile licensed program the company has had in many years, although it does continue its Court of Versailles program. It also takes Springs into tabletop, a product classification it has not participated in before.
Details on the program are sketchy at this point, but it will debut with a Collection line targeted at the department and better specialty store channel. Additional distribution into other channels could happen in the future.
In an exclusive interview at her Meatpacking District headquarters—not only does it house her studio, her offices and flagship store, but it’s also her Manhattan home—von Furstenberg told HFN she had waited a long time to do a home line like this, holding on for the right moment and the right partner.
“Since my business is so textiles driven,” she said, dressed in one of her signature print dresses accessorized with a complement of gold and precious stone jewelry, “this is a natural for me. But what had held me back is that the distribution of home products is so odd.”
She said when she last worked in home, some three decades ago when her Sears program was doing close to $100 million, “I left a decaying industry. But now the textiles industry is completely different.”
Read more of HFN’s exclusive interview in the February print issue of the magazine, available Feb. 1.