Last month, Springs Global debuted a full Diane von Furstenberg product line of both soft and hard home products, in what is perhaps the most extensive launch in recent home fashions history. 

 The line is impressive in scope, encompassing bedding, bath, tabletop and gifts, all of it developed and sold through Springs. As such, it marks another step for Springs Global as it seeks to reinvent itself as a vendor focused on branded offerings as much as its core mass-merchant product assortment. It is also Springs’ first tabletop line ever.

 The textiles portion includes six bedding designs under three lifestyles: urban, country and sea. The designs reflect von Furstenberg’s orientation toward “unexpected colors, patterns and materials.” The bath line comes in 20 solid colors of towels, bathmats, rugs, shower curtains and accessories.

 Along with the collections, Springs Global also unveiled the retail fixturing for the DVF Home line. This includes beds, shelves and a towel wall made of Corian, and colored in white to highlight the colors in the bedding and bath products.

 The tabletop line includes dinnerware shaped in geometric silhouettes, along with round and power-stone shapes. The transitional dinnerware comes in five base colors—olive grove, tamarind, sea salt and smoked gray. The bakeware is offered in four colors. The glassware includes the Confetti and Brushstroke patterns, both in bold colors.

 There are numerous one-off accent pieces in both the textiles and tabletop portions of the line, reflecting Springs’ approach to position the home brand similarly to its apparel counterpart.

The entire line is slated for retail availability in January 2011, and targets are better department stores and specialty stores.
 Speaking with HFN, von Furstenberg said these initial collections are “the beginning of a great partnership” between her company and Springs Global. “They listen very well,” she said of her work with Springs. “This is the beginning of a great adventure.”

 Joe Granger, president of Springs Global’s Branded Business unit, said, “We were interested in having Diane’s line because of the incredible energy in what she does. This has been lacking in home furnishings, with so much product that’s been watered down. The industry needs initiatives like this to bring excitement back into it.”