NEW YORK-Creative Home Ideas has increased its coordinates offerings.

The company is now making bath rugs to match shower curtains and kitchen rugs to match towels and pot holders.

“As consumers spend more on furniture and renovations, instead of buying new homes, the flooring market has to set standards for creative design,” said Yaron Shemesh, executive vice president of Creative Home Ideas. “Rugs have to carry a room, not get lost in it.”

Creative Home Ideas opened its own factory in Langfang, China, in 2006. The company has also expanded its design department and showroom at 295 Fifth Avenue.

“We now have the ability to create fashionable products at desirable prices,” Shemesh said. “We are now prepared to meet the challenge of keeping up with increased demand without sacrificing quality and safety. That’s why we don’t rely on someone else to make our rugs.”