NEW YORK–Actor Jason Lewis will star in a marketing campaign for Charisma, one of the home-furnishings brands of Iconix Brand Group.
Launching in December, the campaign will include advertising in shelter and lifestyle magazines, along with outdoor and online ads, according to an Iconix statement. Lewis will appear in the ads posing on beds made with Charisma linens, and will make personal appearances at Bloomingdale’s in New York and Los Angeles in early 2010. Charisma is one of several long-standing home brands now owned by Iconix, the others including Cannon, Royal Velvet, Fieldcrest and Waverly.
Lewis’ career includes roles on the television series “Sex and the City” and “Beverly Hills 90210,” and in the movie version of “Sex and the City.”