SOUTH DEERFIELD, Mass.–The Yankee Candle Company has opened a new design studio on Broadway in New York City.
The New York location provides “the opportunity to leverage best in class design experts in the fashion and home decor industry. In addition it will allow the company to fully influence the design, cost, and manufacturing opportunities of its products,” according to a statement from Yankee. The company has chosen fashion and textiles designer Patti Carpenter to head the NYC studio as creative director.
“This new design studio will allow us to continue to push the envelope in developing inspiring, unique and fashion-forward design ideas, enhance intellectual ownership and expand manufacturing partner resources,” said Harlan Kent, Yankee Candle CEO. “Pairing the expertise and design esthetic of Patti Carpenter, with our extraordinary creative team will allow us to continue to support Yankee Candle’s brand strategy to deliver on distinctive home experiences for our customers.”
Carpenter will work out of the NYC studio space and serve as an internal trend forecaster and create custom developed products for Yankee Candle.
Carpenter is the principal and creator of Continuum Home, Inc. and founder of Carpenter + Company. She will bring more than 25 years of experience—including positions with fashion giants Oscar de la Renta, Bill Blass, and Ralph Lauren—to this new role at Yankee Candle.