Western Gift Markets Form Alliance

How the West Is OneLOS ANGELES-The management teams of the California Market Center (CMC), LA Mart and California Gift Show have joined forces to launch a co-promotional campaign for Summer 2014 called “How the West Is One.”

The new campaign is designed to maximize the buying experience for attending retailers, and it is being billed as a one-stop destination for gifts in the West. As part of the unified message, the three venues will honor each other’s admission badges and provide free shuttle service between each location and host hotels.

Held Tuesday, July 15 to Monday, July 21, the LA Gift & Home Market at CMC is located at 9th and Main St. Running from Wednesday, July 16 to Monday, July 21, the LA Mart’s GALLA Market is at Broadway and Washington Streets. Scheduled for Friday, July 18 to Monday, July 21, the California Gift Show will be in South and Kentia Halls at the Los Angeles Convention Center.

“Buyers come to the Los Angeles Gift & Home Market expecting to discover a wide variety of exciting and highly marketable products in a unified and easy-to-shop environment,” said Gerry Seibel, vice president of new business development, California Market Center. “With the CMC, the LA Mart and the California Gift Show all coming together in a truly united effort, we will be able to offer our customers concurrent dates, coordinated shuttle services and other amenities to make their Los Angeles Market shopping experiences productive and fun.”

Frank Joens, senior vice president, general manager, LA Mart, said, “Combining resources and partnering with the California Gift Show and the California Market Center is a natural fit for a strengthened market that will offer attendees everything from the largest national brands, to the extraordinary and unique one-of-a-kind Los Angeles lines.”

“When we acquired the California Gift Show in August 2012, we launched a rebuilding process to revitalize the trade show marketplace for retailers from throughout Southern California and surrounding areas,” said Doug Miller, president, Urban Expositions. “There is great strength in numbers. By partnering with the LA Mart and California Market Center to shine a spotlight on the vast product resources and service offerings of the permanent showrooms and temporary exhibits, we deliver a strong, vibrant marketplace that truly meets the needs of retailers and vendors alike.”