PITTSBURGH–SnapRetail, the online retail marketing and sales service firm that launched last fall, has announced that 60 vendors have signed up to participate in its TrafficBuilder marketing system.

These companies, which include Aurora, Archipelago Botanicals, Bailey Street, Creative Co-op, Dimond Lighting, Evergreen, Feizy, IMAX, Lite Source and Uttermost, will provide their marketing content to retailers in TrafficBuilder.

TrafficBuilder is an e-mail marketing and social media system that enables independent retailers to better market to their customers, with the goal of receiving higher store traffic.

“A big challenge that retailers face in creating marketing campaigns is the time it takes to pull together the various materials about their product lines,” said Ted Teele, chief executive officer, SnapRetail. “With 60 leading vendors on board and more signing up weekly, most retailers are able to market their important lines easily and compelling to their customers, resulting in more traffic into their stores.”