LOS ANGELES–Gordon Segal, chairman and co-founder of Crate and Barrel, will give the keynote presentation during the July California Gift Show.
Segal will speak on “It All Begins with the Merchandise” on July 16. The address will present Segal’s insights on the home-decor business, provide methods and strategies for retailers to identify unique products that will differentiate their stores, describe how to use products to establish a point of view or brand position, and suggest ways to educate employees on how to get consumers excited about product offerings.
He will also share the story of how and his wife, Carole, conceived Crate and Barrel.
Segal’s address will take place from 11 a.m. to noon at the Los Angeles Convention Center.