PITTSBURGH–OneCoast said it will separate its sales rep group into two companies to better focus on its retailer customers, and will launch a new company named SnapRetail to enable independent retailers to more easily buy and sell their product lines.
OneCoast’s two national groups, ND ONE and OneCoast Collegiate, will operate under the OneCoast name. The Home Décor & Lifestyle sales team, renamed HomeStyle, will represent home, lifestyle & gift lines on a regional basis. The Key Account Team will be part of HomeStyle.
John Keiser will be CEO and board member of OneCoast. Monica Loving will be president and board member of HomeStyle. Nancy Lee will be senior vice president of HomeStyle and will be responsible for HomeStyle marketing and vendor relationships.
Meanwhile, SnapRetail will focus on making independent retailers more successful in today’s highly competitive environment, the company said in a release. Ted Teele will be the CEO of SnapRetail.
SnapRetail will partner with leading trade markets, sales agencies including OneCoast competitors, and vendors to provide an integrated solution to increase product “sell through,” the release said.