NY Now’s Online Product Directory Growing

NY_NOW_SiteWHITE PLAINS, N.Y.–GLM reports that NYNOW365.com, an image-based online product directory, has grown “exponentially” since it launched in April, with information about more than 27,000 products from 700-plus exhibitors in NY Now.

“More than 25 percent of the show’s 2,800+ exhibitors have posted product images and information to the site, and nearly 1,500 retailers have registered to use the site in the past few weeks,” said Christian Falkenberg, NY Now director and GLM senior vice president. “We expect the number of retailers registering and using the site to increase dramatically in July, once we integrate registration for NYNOW365 with registration for the show.” NY Now was formerly known as the New York International Gift Fair.

After registering to use NYNOW365, buyers are able to search for products by keyword, show section or across more than 20 categories, including contemporary design, home textiles, handcrafted, gourmet housewares, decorative accessories, personal care and wellness, home furnishings and more. Site users are also able to request more information from the exhibitors, create product lists to use at NY NOW and save favorite products and exhibitors to their own collection of image boards.