CHARLESTON, S.C.–MVP Group International has appointed Scott Wehrs as president of Midwest-CBK. Wehrs is the former president and chief operating officer of Ty Inc., creator of the Beanie Babies brand.
“Scott’s knowledge and experience with independent specialty retailers is second to none,” said Troy Propes, president of MVP Group International. “During his 11 years with Ty, Scott touched every aspect of the business, and his leadership drove the company’s and Beanie Babies’ incredible success.”
Wehrs, who succeeds Frederick Contino, started with Ty Inc. in 1998 as director of credit and held titles of vice president of internet, vice president of business development, vice president of marketing, chief operating officer and president.
Wehrs will immediately take on the role of president of Midwest-CBK, which was purchased by MVP Group International last June from Blyth, Inc. In addition to re-launching the Colonial Candle brand and introducing Everybody’s Ayurveda, a candle and giftware brand based on ayurvedic practices, MVP Group is also planning to expand internationally, the company said in a statement.
“Midwest-CBK represents the best designs and highest-quality product in the industry and backs it up with an amazing sales and distribution team. With a renewed focus on Colonial Candle, the introduction of Soyveda and new brands in the pipeline, we look forward to an outstanding 2012,” said Wehrs. “I believe we will launch the most sought-after products ever seen in the market. And we have the talent, infrastructure and drive for rapid and successful growth.”