MoMA Design Store to Launch Destination: NYC

Tilt stool

Tilt stool

NEW YORK—Next month, MoMA Design Store will launch its 11th Destination: Design series, Destination: NYC, which will feature approximately 200 lifestyle products, including home accessories, furniture, paper goods and jewelry. All products were designed in one of the five boroughs of New York City by both up-and-coming designers as well as established ones such as Alexis Bittar, Baggu and Sandy Chilewich. Manufactured in the United States, the series features such New York elements as muted colors, graffiti art and pop culture iconography.

“We are so impressed by the depth of local talent submitted during our open call for New York designers last year,” says Emmanuel Plat, director of merchandising of MoMA’s retail division. “The innovative products and unique designs truly reflect urban living and led us to create our largest collection to date.” Following the open call for submissions, MoMA Design Store established a design jury to review product and curate the final collection.

Answering the urban need for more storage, the series includes such products such as the Tilt Stool, a functional seat, side table and rocking chair that can easily stack and store items, and the Wire Hanger, a wall organizer based on the iconic eponymous product. Personal accessories, including luggage tags, jewelry and scarves, showcase legendary New York landmarks. The collection also highlights New York’s creative community in contemporary design using both handmade techniques and the newest technology including 3D printing.

“In New York City, we are fortunate to be surrounded by design that represents a wide range of backgrounds, ideas, and passions,” says Paola Antonelli, senior curator of Architecture and Design and director of Research and Development, The Museum of Modern Art and a member of the design jury that curated this collection. “We’re thrilled to offer a direct connection to these designers through Destination: NYC, and hope the project will inspire both New Yorkers and guests to think critically about innovative design and its role in our everyday life.”