Messe Frankfurt to Launch Ambiente India
FRANKFURT, Germany-Lured by a growing Indian market, German trade show owner Messe Frankfurt plans to launch an Ambiente show in India in June.
The show is scheduled to take place June 19-21, parallel to Heimtextil India, another Messe Frankfurt show, at the Pragati Maidan Exhibition Centre in New Delhi. Like the Ambiente fair that takes place in Frankfurt every February, Ambiente India will offer products in the Dining, Giving and Living sectors, which include tabletop, housewares and gifts, among other items. Ambiente will offer brand manufacturers, suppliers, interior designers and interior architects a major platform for establishing and extending business contacts, and provide an inspirational platform for the Indian market, Messe Frankfurt said.
"As the world's leading trade fair for consumer goods, Ambiente is recognizably unique. With the launch of Ambiente India, we shall be offering the Indian market a world-class business platform and, with it, will be deliberately developing our portfolio of value-creation in the field of consumer goods worldwide," said Detlef Braun, member of the executive board of Messe Frankfurt GmbH. "India, a growth market and one of our target regions, offers the ideal framework conditions for this."
Factors such as the growth of cities, increases in available income and the above-average development in the hotel and hospitality trade, as well as in the property sector, are the main market incentives in products for the home and living, furnishing and decorating, Messe Frankfurt added. "Growing consumption in India is expected to create increasing demand for products for the home," it said in a statement.