Messe Frankfurt: Tendence Mood Good Despite Attendance Drop

       

       

FRANKFURT, Germany–The Tendence fair wrapped up here late last month after attracting approximately 46,000 visitors from around the world.

The roughly 11 percent drop in attendance compared to last year, including a decline in the number of visitors from European countries outside Germany, had been expected beforehand, according to show owner and organizer Messe Frankfurt. “Despite the euro crisis, many exhibitors noted an increase in orders. Against the background of a volatile business environment, the mood at Tendence was extremely good. The key buyers came to the fair,” said Detlef Braun, member of the executive board.

The number of manufacturers from Greece and Spain coming to Frankfurt to find international buyers rose, but the low level of domestic demand in those countries meant the number of buyers from there fell significantly, Messe Frankfurt said. By contrast, there were significantly more visitors from East European states such as the Russian Federation, the Ukraine and the Baltic States, as well as from the United Arab Emirates. Despite a decline in the number of Asian exhibitors, the exhibition space increased by 3.8 percent.

The top five nations on the visitor side were Switzerland, The Netherlands, Italy, Austria and France.

Discussing the significance of the international order platform, Thomas Grothkopp, director of the German association for tableware, housewares and home decor, said, “Tendence has once again demonstrated its importance as a venue where the trade can place follow-up orders for the Christmas business and early orders for the following year. For the trade, the combination of Living and Giving is attractive not only for placing bulk orders but also for putting together the very individual assortments of smaller and specialist retailers.”