Lenox Launches Holiday Campaign for the Hungry
Holly Scrollwork votive
BRISTOL, Pa.-Lenox has launched the "Give Lenox & Give Back" 2012 Holiday campaign.
Every time a shopper purchases any of 10 items selected as holiday gift "best-bets," either in-store at a Lenox retailer or online at lenox.com, a portion of the proceeds will be donated to one of four charity partner organizations who are feeding people in need in cities across the United States.
Selected items include Lenox Holiday dinnerware, the 2012 Snow Fantasies snowflake ornament, the Gift of Friends platter, Disney's Cinderella's Enchanted Evening ornament, the Organics Ruffle
vase, the Words To Live By sculptures, Jubilee Pearl toasting flutes, the Holly Scrollwork votive, the Recordable Snowman figurine and the Gold Angel ornament set.
"These are attractively priced items that people love from one of America's most treasured brands. The opportunity to be part of giving to a great charity is something we know Lenox customers will embrace," said Lester Gribetz, president of Lenox.
The four charities partnering with Lenox are God's Love We Deliver in New York City, Project Angel Food in Los Angeles, Food & Friends in Washington, D.C. and Open Hand in Atlanta. Each of the charities will publicize the campaign to their volunteer and support communities.
In addition to the Lenox cash donation (up to $80,000) links to the charities' websites will be included in all advertising efforts. The campaign will be advertised in major newspapers in New York, Washington and Los Angeles, as well as in an extensive email marketing initiative and social media vehicles.