NEW YORK-The inspiration brand This is the Good News has signed an agreement with Kurt S. Adler for holiday ornaments and decor.
“Adler is the standard bearer for Christmas ornaments and holiday decor and we couldn’t be more pleased to have them as a key licensee in this important category,” said Martin Cribbs, president of Cribbs Consulting and exclusive agent for the brand.
The product range includes ornaments, string lights, stockings, advent calendars and assorted serving pieces, and will debut at retail in the fall. This is the Good News is a contemporary, bold and colorful new inspiration brand targeted to the burgeoning Christian youth market.
“The colorful graphics and upbeat message of The Good News will have broad appeal for our retailers who are buying for spiritual and secular audiences alike,” said Howard Adler, president of Kurt S. Adler, in a statement. “We expect the brand to perform very strongly in multiple channels.”