Knockout Licensing to Launch Downton Abbey Licensing Program
Posted on June 13, 2012 by
LAS VEGAS-The popular period drama Downton Abbey is branching out as a brand.
Knockout Licensing has been appointed by NBC Universal International Television Production to launch and manage a licensing program for the British television series in the U.S. and Canada.
Knockout Licensing plans to launch the brand in such key product categories as apparel, accessories/bags and gift and novelty, but will also explore housewares, kitchenware, home furnishings, bed and bath, home decor, food and other categories.
Set on a fictional estate in Yorkshire, England, Downton Abbey portrays the lives of the Crawley family and the servants who work for them during the early 1900s. A Primetime Emmy and Golden Globe award winning series, the show was watched by 5.4 million viewers for its last episode of Season Two this past February, making it PBS's most-watched program since Ken Burns' documentary, "National Parks," premiered in 2009, according to a statement from Knockout.
"Audiences around the world have connected with Downton Abbey and the reaction from American viewers has been incredible," said Brad Wald, chief commercial officer, NBCUniversal International Television Production. "The Knockout team understands the Downton Abbey brand and we are looking forward to working with them to develop a strong licensing program that brings to life the Downton experience."