HomeStyle, Ivystone to Merge


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EXTON, Pa.–HomeStyle and Ivystone Group, two home decor-products sales agencies, will merge on Jan. 1 and combine for a showroom at the AmericasMart building in Atlanta.
According to a statement from the two agencies, the joined company will maintain the two names, with HomeStyle serving as the brand for home-accents and lifestyle products and Ivystone the brand for gift products. The company will have more than 150 field sales representatives and 20 key-account representatives. Along with the AmericasMart space, the company will have showrooms in Dallas, Chicago and Las Vegas.
Measuring 6,000-square-feet, the AmericasMart showroom is located on the 18th floor of Building 2. It will present nearly 20 gift-products lines, including Lang/Perfect Timing, Galison/Mud Puppy, Shiraleah, Ryland, Peters & Small, and Inviting Co.