Eller is perhaps best known for his accomplishments and guidance of CBK, an importer and wholesaler of home decor. Randy joined CBK in 1988 as the first company-employed salesperson. He subsequently became the president and a partner in the business in 1995. Eller was instrumental in the many changes that brought CBK to the forefront of its industry and positioned the company in 2002 for sale to Blyth, Inc.
Currently, he operates Eller Enterprises, of Franklin, Tenn., which he founded in 2004. Eller Enterprises is a consulting firm serving companies and individuals primarily within the home accent, furniture, and giftware industries.
In addition to the Industry Achievement Award, Gift for Life hosts regional events throughout the U.S. and a national fundraiser in New York during the N.Y. International Gift Fair. Funds benefit DIFFA: Design Industries Foundation Fighting AIDS.