Annie Segal to Address California Gift Show Audience

Annie Segal

Annie Segal

LOS ANGELES–MMPI, owner and operator of the California Gift Show, promises a strong line-up of programming and events for the July Market at L.A. Mart and Los Angeles Convention Center, including a keynote address by Annie Segal, owner and designer of Fred Segal Originals, as well as numerous educational opportunities.

“Our stellar line-up of leading business authorities and compelling topics will hit the mark with our retail buyers,” said Mark Furlet, vice president and general manager L.A. Mart/California Gift Show. “California Gift Show is distinguished for delivering value as a source for education and trends to strengthen the buyer experience. Beyond our solid program schedule, CGS will also offer buyers a unique, experiential taste of California, including curated installations, informative and entertaining product/trend demonstrations, live entertainment and local culinary inspirations to welcome and wow buyers from across the country and around the world.”

Segal will share how the family-owned, multi-generational business grew from a Los Angeles concept emporium to international icon and will offer insights on developing a signature business identity, curating categories and lines, developing custom product, styling merchandise and environments, and increasing customer service.

The show takes place July 19-25 at L.A. Mart and Los Angeles Convention Center.