ROSEVILLE, Calif.—The Western Home Furnishings Association (WHFA) has slated May 6-8, 2012, for the second Home Furnishings Industry Conference.
The conference will take place at the Westin Mission Hills in Palm Springs, Calif. The theme of the conference will be “California Dreamin’-Gaining Edge.” Sessions will focus on how attendees can gain a competitive edge in today’s marketplace, and will be tailored to meet the needs of retailers, manufacturers and service provider, according to a WHFA statement.
To launch the campaign for the conference, WHFA has introduced a contest whereby attendees can vote for a logo from four designs on the conference’s Facebook page, tinyurl.com/hficlogo. Cindi Williams, WHFA’s events director, said WHFA has a new social media strategy, is developing an application for the conference and is offering to allow attendees to vote on which sessions at the conference they would like repeated on its second day