LAS VEGAS–Vaughan Furniture has signed a lease for a permanent showroom at the Las Vegas Market as part of a new strategy to expand its distribution in the West.
The Galax, Va.-based company will exhibit in a 2,600 square-foot showroom in space A-1019 at the Las Vegas Market being held Jan. 26 to 30.
“We’ve been steadily working to build our presence in the West and having a showroom at the Las Vegas Market is a key element in that strategy,” said David Vaughan, president. “This new showroom will help us reach a new group of retailers in the western U.S. and Canada who rely on the Las Vegas Market as their primary source for fresh product.”
To support this region of the country, Vaughan has added a warehouse in Ontario, Calif. It also has distribution centers in Virginia and Vietnam, where it maintains an in-stock position on its entire line.
At the winter Las Vegas Market, Vaughan Furniture will spotlight its latest High Point introductions as well as a variety of current best sellers. The company’s new Las Vegas showroom is being remodeled with new walls and floor coverings to “create a stylish, inviting atmosphere that complements our new lines,” Vaughan said.
Vaughan Furniture’s new permanent showroom in Las Vegas is “another indicator of the growing importance of the market,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “Leading companies recognize the key role the market plays in reaching new and existing customers, particularly in the western U.S. and key international markets.”