NEW YORK–Umbra returned to the International Contemporary Furniture Fair to debut its new brand: Umbra Shift, a collection of design-oriented items that re-think everyday objects. The line also received the ICFF Editors Award 2014 for Best Accessories collection last night.
Umbra Shift was an “opportunity to experiment with emerging designers, as well as some established ones,” Matt Carr, director of design, told HFN. It also was able to experiment with different materials, such as woven goods from the Philippines.
The initial line of 14 SKUs ranges from $30 for a round, bracelet-like bottle opener to $250 each for the coiled stool and hanger chair. The ergonomic handwoven stool comes in three colors, and the hanger chair can be folded and hung up for storage when not in use. Other items includes candle holders, floor mats, a spice grinder and pleated dish, vase and planter.
In addition, Umbra worked with Vancouver-based Post Projects to create new packaging for the line. “The packaging is quite special,” said Carr. “The vendor did the inside box while we did the sleeves. It’s a nice, cohesive story.”
Umbra Shift offers “a chance to step back” and target what Carr called “influencing” retailers.
“It is great to be recognized by the ICFF on our inaugural launch,” Carr said in a release. “The last year and a half of collaboration and development has been very rewarding. Looking forward to new relationships with retailers, vendors and designers. We thank the editors for recognizing Umbra Shift.”