CHICAGO–Trade Associates Group has renamed its furniture division tag furniture.

When launched in 2008, the furniture line became tag furnishings group, or tfg, because the collection was marketed separately from tag’s tabletop and home décor collections, the company said. “We have since learned that there is a natural synergy between our furniture and our home décor products that we could expand upon and maximize,” said Joe Fahy, director of marketing and sales.

Fahy said that through the rebranding the company hopes to further expand its dealer network. “We’re looking for drivers, so to speak. We’re adding new products and new merchandising tools, including several upcoming promotions. There’s never been a better time to work with tag furniture,” he said.