WASHINGTON–Sales of furniture and televisions will increase over last year due to the Feb. 5 Super Bowl, according to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, the National Retail Federation said.
Viewers plan to purchase 1.8 million pieces of furniture, up from 1.3 million last year, the survey said. Young adults ages 18 to 24 will spend more than other consumers. One in 20 (4.9 percent) of these viewers will buy new furniture, the survey said.
The survey found that 158 million people will watch the Super Bowl this year. Consumers plan on spending an average of $59.90 on Super Bowl-related merchandise, up from last year’s $56.04. Total spending for the Super Bowl is expected to be $9.5 billion.
“After a lackluster holiday season, retailers will be courting consumers with their very best deals on electronics, furniture and even food in anticipation of the Super Bowl,” said Mike Gatti, executive director of RAMA, in a statement.