Sligh Furniture to Unveil Moderate-Priced Brand in Las Vegas
14830 Tue, 07/08/2008 - 11:56am
HOLLAND, Mich.–Sligh Furniture will introduce Loft 102, a medium-priced brand of home office furniture, at the July Las Vegas Market.
Loft 102 will be shown alongside the company’s upper-end collections in the new Sligh showroom, C-1189, in Building C of World Market Center Las Vegas.
The Loft 102 line includes casual traditional and transitional products with cleverly incorporated functionality for home office and personal electronics management. Ultimately, Sligh said in a statement, there will be Loft 102 offerings in home entertainment, television consoles and home living wall systems , in addition to home office. The brand, which will have its own dedicated catalog and Web site, is expected to target a wider range of furniture retailers with “attractive price points that represent a compelling value,” stated Rob Sligh, company chairman.
Meanwhile, under the Sligh brand, the company is introducing several products in Las Vegas, including the modular smartTVconsole, a system that allows consumers to configure their own TV console to meet their home entertainment and gaming needs.
Both brands and product lines will be shown at the October High Point Market.