ATLANTA–Simmons has extended the ComforPedic Loft Mobile Showroom on Wheels tour to Dec. 18.
Designed to introduce the ComforPedic Loft brand to retailers, the tour began soon after the Las Vegas Market in September and presented the new line in a 53-foot, 18-wheeler “showroom.” It has presented the new line to retailers who did not attend Las Vegas market, and to retailers who saw the line at the trade show and wanted to give their sales associates a first-hand look at the brand.
When the tour concludes, it will have visited 50 cities across North America and traveled more than 22,000 miles, according to a Simmons statement. The tour was initially slated for 31 cities throughout North America, covering 10,000 miles.