HOFFMAN ESTATES, Ill.–Serta will sponsor the Rod Stewart concert that will mark the opening of Building C at the World Market Center during the July Las Vegas Market.
The concert, scheduled for Monday, July 28, will also launch Serta’s showroom theme for the market, “The Summer of Serta,” which will include summertime decor, fine food and entertainment. The festivities will begin with a ribbon-cutting ceremony at the end of the market’s opening day, which will take place in the Grand Plaza of buildings A, B and C. Stewart will then take the stage for an exclusive concert for market attendees.