Precedent Partners with DwellStudio

       

       

NEWTON, N.C.—Precedent, a division of Sherrill Furniture, is partnering with DwellStudio, the New York City-based lifestyle brand, to debut its first furniture collection in April 2011 at the High Point Market.

Bringing its signature eclectic modern look to furniture, DwellStudio has designed a complete collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.

“We are thrilled to partner with DwellStudio because of their impressive track record for innovative design in home furnishings,” said Woody Williams, chief executive officer of Precedent. “We know that their uniquely modern sense of design in textiles resonates with today’s style-aware 25- to 45-year-old consumer, whom many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture.”

The line has an elegant European mid-century feel, updated with DwellStudio’s signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent’s current vendors and DwellStudio’s collection of residential fabrics with Robert Allen. Sofas from the collection will retail between $1,400 and $1,800 with occasional tables
starting at $600.

Target retail channels include specialty retailers, furniture stores and interior designers. The collection will also be sold through DwellStudios store-in-store at ABC Carpet and Home in New York City.