Mega Group Debuts Whirlpool Gallery
Buying group Mega Group USA unveiled a Whirlpool Appliance Gallery at the Las Vegas Furniture Market.
This new gallery format gives furniture dealers the power to become a complete home furnishings resource to their customers, said Missy Hodges, Mega Group USA's appliance manager. "Similar to a gallery concept for furniture, it's a store within a store. It will bring customers into the stores more often."
The flexible gallery is designed to be up to 1,000 square feet. The Whirlpool offerings include approximately 30 appliances: refrigerators, washers and dryers and ovens and stoves. A kiosk display will provide additional information to customers.
Hodges said that the buying group is also considering adding small appliances to its mix.
Mega Group is a 1,600 member (2,500 store front) national home furnishings buying group of independent appliance, furniture, mattress, electronics, and lawn & garden retailers.