Lexington Enters Outdoor Furniture with Tommy Bahama
Posted on December 12, 2011 by
HIGH POINT, N.C.-Lexington Home Brands has expanded its license with Tommy Bahama to include casual furniture for outdoor living.
Lexington launched the initial Tommy Bahama lifestyle collection in April 2000.
"Tommy Bahama Outdoor is a natural extension for Lexington," said Phil Haney, president and CEO of Lexington Home Brands. "We have a keen understanding of the brand, and will leverage our design and marketing expertise in energizing the product line through the current outdoor distribution channels.
"At the same time, we see an opportunity to partner with our traditional home furnishings retailers and design professionals in adding an exciting new dimension to our successful indoor business."
Bill Echols will continue to serve as director of sales for Tommy Bahama Outdoor. The current Tommy Bahama Outdoor independent account managers will continue to represent the line. Existing inventory, as well as work-in-process inventory, will be purchased and moved to Lexington's distribution complex in North Carolina. All other operational elements of the business will be managed at Lexington's corporate center in High Point. Retailers will soon see expanded product offerings and new designs.
Lexington said it will continue to show the line at the International Casual Furniture & Accessories Market at the Chicago Merchandise Mart. It will also expand the Tommy Bahama presentations in the Lexington High Point and Las Vegas showrooms to accommodate the new outdoor assortment.