Kathy Ireland Licenses with Primo on Seating and Sleep Furniture
Posted on January 5, 2011 by
MONTREAL--kathy ireland Worldwide, the design and marketing firm headed by former supermodel and actress Kathy Ireland, has signed a licensing partnership with Primo International for a line of seating, sleepers, futons and other products.
The initial launch will encompass up to 30 Klik Klak Studio Sleepers, futons and other items, according to John DeFalco, executive vice president of Primo. It will debut at the Las Vegas Market later this month, in Primo's showroom located in room 1212 of building C of the World Market Center Las Vegas. DeFalco said the collection will be geared toward "the consumer's growing appetite for a casual and relaxed lifestyle."
DeFalco also said Ireland and her team are already working on additional pieces, which are expected to be launched later this year and will be shown at the High Point Market and at tradeshows in Montreal and Toronto.