17450 Mon, 12/07/2009 - 1:19pm
NEW YORK–After leaving the Bombay Company in 2007, William Hollands has returned as chief merchant of Bombay Brands LLC.
Hollands said the Bombay brand will be segmented into three sub-brands to target distinct markets: high-end department stores and specialty gift stores, mid-tier home retailers and mass/discount chains.
Hollands spent three and a half years at the Bombay Company, lastly as vice president of merchandising. His experience includes positions at Pier 1 Imports as well as founding his own Dallas-based retail company. Most recently, he was senior vice president of merchandising at furniture retailer American Signature.
Bombay Brands LLC was established in early 2008 through a joint venture of Hilco Consumer Capital and Gordon Brothers Brand to leverage the Bombay Company lifestyle concept.